The One-Man Show

Many people tend to underestimate what is needed in order to create an efficient personal brand. Now, imagine that brand being applied to something which can be conceived of as greater than yourself.

Yes, I'm referring to ZachsThoughts. What else would I be referencing?

But it may make sense that people wouldn't get it. After all, I have spent years trying to craft a publication — em, a blog, — that effectively speaks volume of who I am. Which includes branding and all the like.

This semester, I had the amazing opportunity to take a course by Prof. Talan of American University on personal branding, and what it means to not only brand organizations and companies that are way above your pay grade. But also yourself. What does it mean to transform yourself into a marketable being for other people to utilize? It seems simple in theory, but requires a bit more work than you might think.

Okay, so why am I talking about myself? Well, that's because I may or may not have forgotten that this blog is essentially me, and I am it.

Hence the name.